Websites, Google Maps, AI search, reviews and ads built for eye care practices, so more local patients find you, check their vision plan, and book an exam.
Exams bookedOnline, 24/7ReviewsAsked after each visitSpecialtyDry eye, myopia, LASIK
In short: Optometry marketing is the work of getting local patients to find, trust and book an eye care practice online. DoctorsInternet builds optometrist websites and runs local SEO, Google Maps, AI search, reviews, Google and Meta ads and listings for optometrists, ophthalmologists, optical shops and LASIK, dry eye and myopia control practices.
A patient’s path
How a new patient finds a practice like yours, minute by minute
PPriya, 38Her son is squinting at the board. School starts in two weeks.An example, not a real patient
From first search to booked: 8:40 pm to 8:53 pm. Every step is a place to win or lose the patient.See where you stand: free demo →
Why eye care is different
Eye care patients shop by vision plan, reviews and convenience
Most patients search with a question in mind: do you take my vision plan, can I get in this week, and can I buy glasses there too. Your site, Maps listing and reviews need to answer all three before they call.
Insurance decides the shortlistPatients filter by vision plan and medical insurance first. Clear coverage pages and FAQs keep you on the list instead of off it.
Routine visits, recurring revenueAnnual exams, contact lens refills and frames bring patients back. Recall-friendly websites and reviews turn one visit into years of care.
Specialty care needs its own pagesDry eye, myopia control, ortho-k and LASIK are researched for weeks. Each needs a page that explains the treatment and who it helps.
Retail competes with medicineOnline glasses sellers and big-box opticals bid on the same searches. Local SEO and Maps put your practice ahead of them nearby.
What we do
Everything an eye care practice needs to grow, run as one system.
Optometry website designFast, ADA-minded sites with online booking, vision plan pages and service pages for dry eye, myopia and LASIK.Website Design →
Local SEO & Google MapsRank for "eye doctor near me" and "optometrist" plus your town in Google Maps and local results for each office.Maps Optimization →
AI search (GEO)Clear, quotable content so ChatGPT, Gemini and Google AI answers can recommend your practice by name.AI GEO →
ReviewsAutomatic review requests after each exam, plus HIPAA-safe replies on Google, Healthgrades, Yelp and more.Reviews →
Google & Meta adsAds for eye exams, contacts, dry eye and LASIK, tracked to the calls and forms they actually produce.Paid Ads →
ListingsSame name, address, hours and insurance on 50+ directories, so patients and search engines trust it.Listings →
Your optometry software
Works with the eye care software your front desk already uses.
Review requests go out automatically after each completed exam, pulled from your practice management system. Search your software to see how it connects.
From annual exams to surgical consults, we build pages, ads and review programs around the services that matter most to your practice and your local market.
Comprehensive eye examsNew patients, annual exams and recalls
Contact lens fittingsFittings, specialty and scleral lenses
Dry eye treatmentDry eye clinics and in-office therapy
Myopia controlOrtho-k and myopia care for kids
Pediatric eye careKids' exams and back-to-school visits
LASIK & refractiveConsults for LASIK, PRK and more
Cataract surgeryReferrals, consults and surgery
Optical & eyewearFrames, sunglasses and lens upgrades
Specialties we market
Optometry practices
Ophthalmology practices
Optical retail
LASIK & refractive centers
Dry eye clinics
Myopia management
Pediatric eye care
Vision therapy
Cataract & retina practices
Multi-location eye care groups
AI search
Get recommended when patients ask AI about eye care
Patients now ask ChatGPT, Gemini and Google AI which eye doctor to see. Those answers draw on your website, Google Business Profile, reviews and listings. We make sure each one clearly states your services, insurance and hours.
Who's a good eye doctor in Park Slope that takes VSP and sees kids?
Your Practice in Park Slope is a solid option. Their website lists VSP among accepted vision plans, they offer pediatric eye exams and myopia control, and recent Google reviews mention a friendly staff and short waits. You can book online.
Practice websiteGoogle Business ProfileReviewsListings
Results
Practices we have built for
Aiken Ophthalmology4.8★ (3,172 reviews)
Optometry specialist vs. general agency
What's the difference?
DoctorsInternet
Who built itFounded by two dentists and built for healthcare practices
Eye care know-howPages for vision plans, dry eye, myopia control and LASIK
ReviewsAutomatic requests after each exam, HIPAA-safe replies
Practice softwareConnects with RevolutionEHR, Eyefinity, OfficeMate and more
ReportingCalls, forms and booked exams tracked by source
General marketing agency
Who built itServes restaurants, retail and everyone else
Eye care know-howGeneric "services" page templates
ReviewsManual asks or none at all
Practice softwareRarely connects to eye care software
ReportingClicks and impressions
We work with 3,200+ practices. We don't promise rankings; we build the site, listings and reviews that give your practice the best chance to be found and chosen.
FAQ
Common optometry marketing questions
What is optometry marketing?
Optometry marketing is everything that helps local patients find, trust and book an eye care practice. It usually includes an optometrist website, local SEO and Google Maps, online reviews, Google and Meta ads, directory listings and, more and more, visibility in AI answers from ChatGPT and Gemini. The goal is booked exams and specialty consults, not just traffic. Good eye care marketing also answers insurance and vision plan questions before a patient ever calls.
How do optometrists get more patients?
Most new eye care patients come from local search, so start with a complete Google Business Profile, accurate listings and a steady flow of recent reviews. Then make sure your website lets patients book online and see which vision plans you take. Add pages for specialty services like dry eye and myopia control, and use Google Ads for high-intent searches such as “eye exam near me.” Our local SEO guide covers the basics.
How much should an optometry practice spend on marketing?
A common industry benchmark for eye care practices is 1% to 5% of gross revenue, according to the Professional Eye Care Associates of America (2025). Newer practices, new locations and practices adding specialty services like dry eye or LASIK often sit at the higher end. Track cost per booked exam rather than total spend. See how much a practice should spend on marketing.
What should an optometrist website include?
An optometrist website should include online booking, a clear list of accepted vision plans and medical insurance, a page for each service, doctor bios with credentials, office hours and location details, and recent reviews. It should load fast and work well on phones, since most patients book on mobile. Specialty pages for dry eye, myopia control, contact lenses and LASIK help you rank for those searches and answer patient questions.
Do online reviews matter for eye doctors?
Yes. Zocdoc’s 2024 eye care data found providers with 10 to 29 reviews got about three times as many bookings as those with 1 to 9 reviews. Patients check Google, Healthgrades, Zocdoc, Yelp and Facebook. The simplest way to keep reviews coming is to ask every patient after their visit, automatically. Read more on how to get more patient reviews.
Does DoctorsInternet integrate with eye care practice management software?
Yes. Our eye care integrations connect with RevolutionEHR, Eyefinity, OfficeMate, myCare iMedicWare and eVision Care. Once connected, a review request goes out automatically after each completed exam, so your team doesn’t have to remember to ask. Patients who had a recent visit get a simple link to leave a review on Google or another site that matters for your practice.
Is optometry marketing HIPAA-safe?
It can be, if it’s set up carefully. Review requests should only go to patients who have had a visit, and replies to reviews should never confirm that someone is a patient or mention their care. We use HIPAA-aware workflows for review requests and suggest HIPAA-safe reply wording. Website forms that collect health details should be handled with the same care as your other patient records.
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